Here is how much Shaaanxo, Matilda Rice and Art Green and Iyia Liu could be earning per post

Wednesday, 21 November 2018

Georgia McGillivray and co-founder Justin Clark set up The Social Club to help brands connect with influencers for marketing campaigns.

Kiwi influencers are making the big bucks with many having some of the highest rates of engagement in the world.

Georgia McGillivray, founder of influencer marketplace, The Social Club, said Kiwi influencers were innovative and creative with their content and were honing in on their expertise to create high engagement with their followers.

She said up-and-coming influencers had better engagement with their followers than some of the larger players.

'In New Zealand I'd say there is a pool of 10 per cent influencers that everyone knows and and the rest would be up-and-coming,' McGillivray said.

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She said there were slightly more female influencers than male in the country.

But that did not necessarily dictate who followed them.

'[Companies must] do their research, because there can be some female influencers that have more of a male following and partnering with them for a beauty brand wouldn't really be beneficial.'

Fast moving consumer goods, tourism, beauty and fashion were the most lucrative markets for influencers, he said.

In the three years since she set up her business, McGillivray said she found that influencers had become more professional in the way they operated.

'Every year it's like a new industry. Influencers are going from being unprofessional to more professional, knowing what to charge, delivering on tasks, drafting content.

'Content should look authentic, not like branded content. A big part of our business has been educating influencers and brands around their strategies for branded content,' McGillivray said.

While there are online tools that show what the average journalist, accountant or lawyer earns, finding what an influencer earns is a little harder.

One of the most prominent Kiwi beauty gurus Shannon Harris has a combined following of about 9.5 million followers on social media.

The Social Club's own earning calculator suggests an influencer with 1000 followers could earn $50 per post, but someone with 150,000 could earn $2375 per post.

But prices vary depending on the brand, the campaign and how much time the content takes.

For example, an Instagram post could pay about $1500, but an Instagram story which only lasts 24 hours would pay about 20 per cent of that, McGillivray said.

The Bachelor reality television couple Matilda Rice and Art Green have a combined following of 340,000 on their social media platforms.

Based on The Social Club's calculator this is how much these New Zealand influencers could be earning per post on Instagram.

Shaaanxo

One of the most prominent beauty gurus Shannon Harris has a combined following of about 9.5 million across her social media platforms, with her two Instagram accounts contributing to about 1.5 million.

On her main Instagram account, she could be earning about $23,750 per sponsored post.

Harris also has a makeup brush and eyelash business and earns money through her YouTube videos.

Iyia Liu runs a number of e-commerce businesses and understands the importance of influencers.

Art Green and Matilda Rice

The reality television couple have become two of the country's most popular influencers, featuring in advertisements and endorsing big brands like Colgate.

Art Green has 142,000 followers across Instagram, Facebook, Twitter and YouTube.

On Instagram alone, he has 99,300 followers, which could earn him between $1791 and $1990 per post.

In an emotional YouTube clip, Jamie Curry revealed she's engaged to another woman, got her over 1.5 million views.

Matilda has a slightly stronger following, with 154,000 on Instagram.

This could earn her at least $2375 per post.

Iyia Liu

Jimi Jackson is due to make his movie debut in the anarchic sci-fi comedy Alien Addiction.

Liu's life revolves around social media.

She famously paid Kylie Jenner $300,000 to post an Instagram photo of herself wearing her Waist Trainer, so she is well versed with how the social media marketing game goes.

Liu has 48,000 followers on Instagram and could earn at least $1000 per sponsored post.

She also runs a number of e-commerce businesses and said influencers were a key part of her marketing strategy.

Jamie Curry

The content creator that shot to fame through her YouTube channel, Jamie's World, has over 1.3 million followers on the website.

Her YouTube video titled 'My Sexuality' has over 1.5 million views.

Curry's Instagram page has about 450,000 followers which could earn her about $7125 per post.

Jimi Jackson

He might not be a household name, but Jackson is one of New Zealand's biggest social influencers.

The actor, comedian and filmmaker from Auckland has a following of over 1.5 million followers across Facebook, YouTube, Instagram, Twitter and Snapchat.

Based on his Instagram audience of 259,000 Jackson could earn about $4000 per sponsored post.

He also has 894,000 followers on Facebook and 419,341 on YouTube.

Jackson is set to make his movie debut in the anarchic sci-fi comedy Alien Addiction.

He also sparked controversy with a picture of himself captioned 'Jimi Blackson'.

The picture, posted to social media, showed Jackson with a heavily bronzed face for what he later said was 'a Kapa Haka skit in a TV show'.