Eden Park, AMI, Calendar Girls among businesses cashing in on Lime e-scooters

Wednesday, 14 November 2018

Eden Park boss Nick Sautner, right, pictured with Kevin Mealamu, says the partnership means more access for Kiwis and tourists to the stadium.

Everyone from strip clubs to stadiums is cashing in on the Lime e-scooter phenomenon, using it to market their products and services.

Last week insurance company AMI promoted its contents policy on Twitter using the rise in ACC claims related to e-scooter injuries.

They’re fast and they’re green, but have some people seeing red. You can wear a helmet to protect your head, but what do you do if you damage something instead? https://t.co/QI1GKe97Rb pic.twitter.com/E4ViHUip1O

— AMI Insurance NZ (@AMIinsurance) November 9, 2018

E-scooters parked outside strip club Calendar Girls on the night they offered customers free entry and a drink if they showed up on Lime.

Strip club Calendar Girls offered customers free entry and a drink if they showed up to the club on a Lime.

The latest is Eden Park, which has partnered with the company to become an e-scooter 'hot spot' with dedicated Lime parking areas, juicing stations, regular rider safety workshops and event integrations.

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Businesses are cashing in on the Lime e-scooter phenomenon, using it to market their products and services.

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* Lime scooters likely to launch in Wellington before the end of summer

Lime's head of partnerships in Australia and New Zealand Mayank Mittal said Lime wanted to be a valuable addition to the city.

'As the city of Auckland continues to grow we need to ensure we are maximising the movement of people around the city by providing accessible transportation that minimises congestion,' Mittal said.

'The advantage of our scooters is they work together with existing public transit so people can rely less on personal cars making game-day parking cheaper, greener and easier for fans,' he said.

Eden Park boss Nick Sautner said the partnership meant more access to Kiwis and tourists to the stadium.

'Introducing Lime's e-scooter facilities here at the park not only means the stadium continues to modernise but puts our customers, and our neighbours, front of mind,' Sautner said.

Hot on the heels of dual launches in Auckland and Christchurch, the US-based company wants to bring its electric scooters to the Wellington.

Lime currently operates in more than 125 markets and had clocked at least 20 million rides in the last 18 months.

The Auckland City Council has launched an urgent scooter safety probe after a councillor was almost hit.

Auckland Council launched its Scoot Safe campaign this week to educate about safety while using the scooter.

The Government is also looking at legislation of low-powered vehicles, the category the e-scooters fit into.

But Lime will be hosting its first Rider Safety Summit at Eden Park to educate users on the importance of responsible scooter usage on Saturday 1 December as part of its $3 million investment to help empower people across the world to ride responsibly.