My Food Bag on the hunt for a new chief executive

Monday, 9 April 2018

My Food Bag co-chief executives, husband and wife duo James and Cecilia Robinson, have announced they are leaving their positions to take on governance roles at the company.

The company said an announcement regarding its new chief executive 'will follow shortly'.

The Robinsons founded the company with Masterchef winner Nadia Lim, her husband Carlos Bagrie and Theresa Gattung in 2012. It delivered its first meal in 2013.

My Food Bag was the 'brainchild' of Cecilia Robinson. The business plan was completed only hours before she went into labour and gave birth to the couple's son.

Cecilia Robinson said both James and herself were 'incredibly proud of the business we have built'.

Since its founding, the company has grown to become the third largest food retailer in New Zealand, and has delivered about 40 million meals.

Robinson said they were excited to continue help grow the business as directors on the board and founder shareholders.

The succession plan has been in place since last year.

My Food Bag co-founders Nadia Lim (left) Cecilia and James Robinson with former Prime Minister Bill English (third left) at the opening of its Parnell headquarters in May last year.

'We've had absolute focus on our people and preparing the team for the next phase of growth,' Cecilia Robinson said.

The company's group finance manager Hannah Howard won the Emerging Financial Manager of the Year award at the annual CFO awards last month.

Last week My Food Bag was awarded the 'Best of the Best Supreme Auckland Business Award 2017' at the Westpac Auckland Business awards.

My Food Bag chair Kevin Roberts said the Robinsons had had a 'tremendous impact' in changing the way Kiwis ate.

Roberts called the company 'one of the most successful companies founded in New Zealand over the last 20 years'.

More to come